Junior Golf
Junior Choices
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What this page needs to achieve
Overview
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The page is a recruiting tool to grow our market of junior and family golfers.
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Juniors lead to families and vise versa.
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If we get this right, we are potentially recruiting 3 or 4 at a time!
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Most golfers don't 'get' what junior programs are all about, we must enlighten them.
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Nobody knows about 'Family' golf, because we are the ONLY ones who do it (I think).
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This is fundamentally a 'sales' page, the viewer must know how to 'purchase'.
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We can link to MyGolf for Junior and Family starter programs.
Glancer
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Graphics (images first, videos eventually) at top to entice them to browse.
Browser
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Usually needs to know what the programs are about.
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First paragraph is precis of how juniors and families benefit from golf.
Reader
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Most will be looking for 'programs' rather than 'coaching'.
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Some are looking for choices, clear listings by paragraph.
STYLE
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Page flows from information (at top) to sales pitch (below).
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Writing is in a 'me' style, future tense.
Get into golf
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Juniors play with friends
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Families play together (family time)
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Healthy outdoor fun
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Life skills, especially self discipline
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Making new friends
Golf is for the young
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Get into Junior golf
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Junior golf classes
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Junior golf league
Golf the whole family enjoys
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Get into Family golf
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Family golf classes
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Family golf league