Junior Golf

Junior Choices

What this page needs to achieve
 

Overview

• The page is a recruiting tool to grow our market of junior and family golfers.

• Juniors lead to families and vise versa.

• If we get this right, we are potentially recruiting 3 or 4 at a time!

• Most golfers don't 'get' what junior programs are all about, we must enlighten them.

• Nobody knows about 'Family' golf, because we are the ONLY ones who do it (I think).

• This is fundamentally a 'sales' page, the viewer must know how to 'purchase'.

• We can link to MyGolf for Junior and Family starter programs.

Glancer

• Graphics (images first, videos eventually) at top to entice them to browse.

Browser

• Usually needs to know what the programs are about.

• First paragraph is precis of how juniors and families benefit from golf.

Reader

• Most will be looking for 'programs' rather than 'coaching'.

• Some are looking for choices, clear listings by paragraph.

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STYLE

• Page flows from information (at top) to sales pitch (below).

• Writing is in a 'me' style, future tense.