Meet the Tropics Staff

What this page needs to achieve
 

Overview

• Primarily an engagement page, secondarily selling our staff asset to the viewer.

• Personalities to the fore, backed up by experience, qualifications etc.

• Staff mission graphic at top (what is the mission beyond the obvious 'we're here to serve you')

• Staff profile postcard graphics with name and title overlayed and profile text underlayed.

• Perhaps the use of humour can enhance engagement with the viewer.

Glancer

• Will see that we have a solid range of staff.

• Images and humour in visible text to engage.

Browser

• Will see that our staff is superbly experienced and qualified.

• Engagement through this page builds trust and a willingness to explore more of the site.

Reader

• Will see that our staff is a team committed to making the Tropics experience a good as possible.

• Respite and rapport for the reader, rather than lots of information.

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STYLE

• Written so that you feel like the staff are your friends