Meet the Tropics Staff
What this page needs to achieve
Overview
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Primarily an engagement page, secondarily selling our staff asset to the viewer.
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Personalities to the fore, backed up by experience, qualifications etc.
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Staff mission graphic at top (what is the mission beyond the obvious 'we're here to serve you')
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Staff profile postcard graphics with name and title overlayed and profile text underlayed.
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Perhaps the use of humour can enhance engagement with the viewer.
Glancer
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Will see that we have a solid range of staff.
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Images and humour in visible text to engage.
Browser
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Will see that our staff is superbly experienced and qualified.
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Engagement through this page builds trust and a willingness to explore more of the site.
Reader
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Will see that our staff is a team committed to making the Tropics experience a good as possible.
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Respite and rapport for the reader, rather than lots of information.
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STYLE
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Written so that you feel like the staff are your friends