Better Golf in Townsville

Learning Choices

One to One Coaching
New Golfer Classes
Family Golf Programs
All abilities classes and campaigns
Essentials Golf Campaign
Group Classes

What this page needs to achieve
 

Overview

  • The page is a recruiting tool to grow our market of (new) golfers.

  • The page must convince the viewer that coaching is an integral part of golf.

  • The viewer is not a complete golfer without coaching.

  • Most golfers don't 'get' what coaching is all about, we must enlighten them.

  • Some golfers 'get it' (or at least think they do), we must inform them about their choices.

  • This is fundamentally a 'sales' page, the viewer must know how to 'purchase'.

  • It would be nice (eventually) to be able to book lessons online.

 

Glancer

  • Graphics (images first, videos eventually) at top to entice them to browse.

 

Browser

  • Usually needs to know what coaching is about.

  • First paragraph is precis of how golfers benefit from coaching.

 

Reader

  • Most will need information, clear paragraph distinctions (titling) headed by precis (teaser).

  • Some are looking for choices, clear listings by paragraph.

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STYLE

  • Page flows from information (at top) to sales pitch (below).

  • Writing is in a 'me' style, future tense.

Start playing golf

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  • How easy it is to get started at golf

  • How important it is to get started the right way

  • Where we can take you from there (your golf development pathway)

  • How much we care about your golf

Learn, to be a better golfer

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  • Coaching is for the golfer

  • It's about you enjoyment of golf

  • It's about forming a relationship with your coach

  • The coach genuinely wants you to be better

Coaching Options

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  • New golfer campaigns and classes

  • Family Golf Leagues and Classes

  • Essentials Golf Campaigns and Leagues

  • Private group classes

  • One on one lessons

  • All abilities classes and programs

Golf for all abilities​

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  • Add later, when relevant