Better Golf in Townsville
Learning Choices
What this page needs to achieve
Overview
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The page is a recruiting tool to grow our market of (new) golfers.
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The page must convince the viewer that coaching is an integral part of golf.
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The viewer is not a complete golfer without coaching.
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Most golfers don't 'get' what coaching is all about, we must enlighten them.
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Some golfers 'get it' (or at least think they do), we must inform them about their choices.
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This is fundamentally a 'sales' page, the viewer must know how to 'purchase'.
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It would be nice (eventually) to be able to book lessons online.
Glancer
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Graphics (images first, videos eventually) at top to entice them to browse.
Browser
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Usually needs to know what coaching is about.
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First paragraph is precis of how golfers benefit from coaching.
Reader
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Most will need information, clear paragraph distinctions (titling) headed by precis (teaser).
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Some are looking for choices, clear listings by paragraph.
STYLE
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Page flows from information (at top) to sales pitch (below).
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Writing is in a 'me' style, future tense.
Start playing golf
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How easy it is to get started at golf
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How important it is to get started the right way
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Where we can take you from there (your golf development pathway)
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How much we care about your golf
Learn, to be a better golfer
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Coaching is for the golfer
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It's about you enjoyment of golf
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It's about forming a relationship with your coach
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The coach genuinely wants you to be better
Coaching Options
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New golfer campaigns and classes
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Family Golf Leagues and Classes
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Essentials Golf Campaigns and Leagues
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Private group classes
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One on one lessons
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All abilities classes and programs
Golf for all abilities
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Add later, when relevant